Monday, January 24, 2011

Re-Introducing An American Classic


Twenty-five years ago (I can't believe it's been that long) Expressive Designs helped put wool carpet back on the map for beautiful wall-to-wall carpet for the home. Shaw Industries purchased a small mill in Dallas, Georgia, placed Steve Couch at its helm and started producing appropriately designed and priced wool carpet for the U.S. market. Designers said "YES!" While it took a while for the retailers to catch on, eventually Expressive Designs was the 'go to' wool product line. A classic in its design, mimicking a natural sisal but made softer,and stain resistant. I always feel this raw natural sisal or jute look is very 'London'. Of course now it very Southern, and I mean that in the best way.

Steve Couch embodied the creative essence of the original Expressive Designs; now with his company Infinity Fabrics, Steve offers a cutting edge woven floor covering made to go inside the home or out doors in the natural world. And now Mr. Couch re-issues, if you will, the brilliance of Expressive Designs. The perfect product: blended fibers of the best wool in the world and the strongest resilient fiber engineered by human hands with an updated very unique natural look. And with the pricing offered, everyone can have the most fashionable carpets in their home.

My favorite style is the one made from Yak wool from Nepal. These are durable and fashion forward... no other mill has managed to knock this look off yet ; )  Stop in or call so that we may come to you and show this smart new/ old line.